Full-Funnel Paid Media
TOF / MOF / BOF architecture covering every stage of the customer journey with platform-specific creative formats.
Performance
Objective
Scale a high-AOV electronics store profitably across Meta, Google and TikTok while building a retention engine for repeat revenue.
Strategy
Mixpanel Tracking
Behavioural tracking + cohort analysis to identify drop-off points and high-intent user segments.
Klaviyo Lifecycle Flows
Automated email & SMS sequences engineered for CAC payback acceleration and LTV maximization.
Creative Testing Matrix
Systematic A/B testing framework tied directly to audience segments for continuous creative optimization.
Execution
Re-architected the funnel around product-led acquisition, layered retargeting against viewed-product and add-to-cart cohorts, and shipped 30+ creative variants per month informed by Mixpanel drop-off data.
Key Learning
"Retention infrastructure (email + behavioural triggers) compounded paid performance — repeat-buyer revenue cut blended CAC by ~38% by month four."
Live Performance Metrics
Google Ads
Meta Ads
Website
Baseline
Case Study
Meta-Only Revenue Engine
EGP 2.7M
Revenue
7.95x
ROAS
12.18%
CTR
2,933
Orders
● Meta Ads Dashboard
Objective
Build a Meta-only revenue engine with a structured testing → optimisation flywheel.
Strategy
1
Phase 1 — Test
Product / creative / audience matrix to identify winning combinations fast.
2
Phase 2 — Compound
Reallocate budget to winners and scale proven angles aggressively.
3
Phase 3 — Evergreen
Lock winning hooks into automated evergreen campaigns.
Rotated through a disciplined test plan, shutting down losers fast and re-investing in compounding winners.
Case Study
Niche Category Scale
EGP 7.79M
Revenue
11.65x
ROAS
15,599
Orders
EGP 668K
Spend
● Campaign Results
Objective
Build a profitable acquisition engine for a non-traditional ecommerce category.
Strategy
🎓
Category Education
Utility content as TOF to educate cold audiences and build trust.
🧲
Lead-Magnet Funnel
Lead capture plus retargeting sequences to nurture intent.
🎯
ROAS-First
Optimised against return on ad spend, not cost per lead.
Educated cold audiences with utility content, captured demand with retargeting, and pushed offers only to validated intent segments.
Ready to grow?
Let’s build your next digital peak.
a sharper website, stronger campaigns, and a growth plan that turns attention into revenue.